Otherland
Objective:
Elevate brand awareness through a strategic influencer marketing program and social-first community engagement.
Solution:
Developed a comprehensive influencer seeding and content program aligned with the marketing calendar. The approach emphasized evergreen seeding along with a focus around new launches to ensure consistent brand visibility.
Additionally, we curated immersive experiences at Otherland’s Rockefeller Center pop-up and in-store locations to drive in store traffic and brand awareness.
Results:
Executed 100+ influencer seeding send-outs monthly, Achieving an 80% posting rate
Generated 50+ High-quality, reusable content assets per month.
Secured 45+ unique influencer content pieces from the Rockefeller pop-up activation.
Captured 30+ pieces of organic content from in-store experiences
Anecdote Candles
Objective:
Sought to boost brand awareness with strategic influencer marketing as well as with UGC and Brand partnerships.
Results:
Seeded products to over 100 influencers
Collaborated with 10+ UGC creators, Yielding 25+ content pieces
Partnered with brands on two successful giveaway and integrated product into IRL events .
Cultivated community by engaging across influencer, branded, and tagged content
Solution:
Built and managed an evergreen seeding program, sourced creators for high-performing UGC, and secured partnerships with like-minded brands for giveaways and event integrations.
The Deweffect
Objective:
Partner with creators to develop evergreen UGC assets, launch a personalized seeding and affiliate program, and drive social engagement as the brand’s community voice.
Solution:
Partnered with UGC creators to deliver a set number of evergreen assets
Launched a seeding initiative and developed an exclusive affiliate program
Acted as the brand’s social voice to drive community engagement and brand presence
Results:
Delivered 30+ content assets for use across social and paid channels
Onboarded 15+ Affiliates through targeted outreach
Seeded products to over 50 influencers
Increased Instagram and TikTok followings through consistent creator collaboration and content amplification
Cricut
Objective:
Boost brand awareness through strategic influencer campaigns.
Results:
Collaborated with 50+ creators
Produced 70+ pieces of content
Earned over 600K impressions
Achieved a cost-per-engagement (CPE) of $0.59
Solution:
Joined the Influencer team for six months, managing campaigns on Aspire. Aligned creator partnerships with the brand’s product and social calendar, optimizing for a set cost-per-view (CPV).
United Sodas
Objective:
Increase brand awareness and product visibility through influencer marketing.
Results:
Generated
75+ Pieces of content monthly
Achieved a $10 CPM and a $0.27 CPE
Grew Instagram following by 45% and engagement by 60%
Increased UGC on Instagram and TikTok by 70%
Solution:
Over a 12-month period, managed paid, UGC, and seeding campaigns via Aspire, activating over 600 influencers. Integrated influencer content into the brand’s social strategy to fuel engagement and growth.
Daiya
Objective:
Drive awareness via influencer content integrated into the brand’s social and PR strategies.
Solution:
Working with a limited monthly budget, we partnered with 12+ creators on paid campaigns for trend-driven, PR-style, and IRL content
Results:
1M + Views
11k + Likes, 500+ comments
600+ Shares
400+ Saves
Jellycat
Objective:
Raise brand visibility through targeted influencer seeding.
Results:
Achieved a 60% posting rate from seeded influencers.
Enhanced brand visibility within high-engagement lifestyle content
Strengthened influencer relationships leading to long term partnership opps
Tested new influencer genres
Solution:
Seeded to 50 lifestyle macro influencers across verticals like home, hosting, and food to authentically showcase the brand in aspirational everyday settings.